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    Business Boot Camp

    It's called boot camp for a reason. You can't get radical success without some heavy lifting, and this 7 week course will you give you a mental workout. Join the others who have survived and thrived and have incredible results to show for it. … [Read More...]

  • hire_alicia

    Hire Alicia

    It's not coaching and it's not consulting. It's business strategizing. Tap into Alicia's business expertise to take your business to the tipping point … [Read More...]

  • TEDxSan Antonio 2010

    Bring A Compelling Speaker To Your Conference

    Alicia Arenas is a small business strategist, passionately dedicated to helping entrepreneurs create radical success for themselves and their families. She inspires and equips business owners in sales, branding and leadership. … [Read More...]

Oct
02

Does “Free” Increase Your Sales?

should I give it for free, should I offer my services for free, should I offer my products for free

How you’re losing money if you’re not giving away your best stuff for free. “Give your best information for free.” It is a principle I’ve heard for years and resisted. My mindset was, I should be making the most money on the best content I have. If I give my best sales tips at no cost,…
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Sep
17

3 Step Formula to Building Deep Engagement via Twitter

3 Steps to Developing Deep Engagement on Twitter | SaneraCamp.com

Developing Deep Levels of Engagement for Your Business via Twitter When it comes to Twitter, it’s not the number of followers you have that count. In my book, success in social media is measured only by the amount of engagement you have with your Twitter followers. And the deeper the engagement, the better.  I was…
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Sep
17

The 3 Things You Must Stop Doing Immediately in Social Media

The 3 Things You Must Stop Doing Immediately in Social Media | Sanera Camp

What Not to Do In Social Media Before we get to it, let’s revisit, really quickly the business purpose of utilizing social media.  Businesses engage in social media to expand their brand footprint, to engage with their customers and to reach new customers. The broader your audience and the deeper your engagement, the more customers…
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Sep
12

When Marketing to Women You Should Never…

How to Market to Women the Mabel's Labels Way | SaneraCamp.com

How to Market to Women – Key Advice from Mabel’s Labels If you could interview anyone about how to market to women, you’d want to talk to someone who has owned a highly successful business that caters to women.  Enter Julie Cole, Co-Founding VP of Mabel’s Labels, the leading provider of labels for the stuff kids lose!®…
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Sep
11

3 Ways to Use Vine to Market Your Business

3 Easy Ways to Market Your Business via Vine

Have you used Vine yet? Look. If your’e saying, “Oh great. Another social network to worry about…,” you might quietly say to yourself. Honestly, if that is your attitude, then stop reading and move on with your day. We don’t want you here. Because new social networks mean new opportunities to connect with people, and…
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Aug
26

What You Are Losing Without A Mobile Website – Infographic

What You Are Losing Without a Mobile Website - Infographic | SaneraCamp.com

10% of all internet traffic around the world is mobile. If you haven’t made your website mobile, this infographic tells you what is most important to mobile users. 

Aug
20

Organizing Projects: I know what I need to do, so why am I not doing it?

Getting Organized by Tricking Myself | SaneraCamp.com

How to Trick Myself Into Organizing Situation: This person has about 150 square feet of clutter that he wants to purge in order to turn a “junk room” into a much-needed office. He is motivated. He can’t be more successful in his business until he’s set up correctly, and he needs that revenue in a hurry.…
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Jun
12

The Impact of Customer Service – Infographic

Infographic - The Impact of Customer Good & Bad Customer Service | SaneraCamp.com

What impact does customer service have (good or bad) on our client’s loyalty and retention? With 85% of people more likely to share their experiences today than 5 years ago, we’ve got to get the good experience nailed the first time.

May
17

The Naiveté of New Business Owners – 5 Steps to Avoid Getting Burned

5 Steps to Avoid Getting Burned in Business | SaneraCamp.com

I was with a bunch of business owners who are highly successful and have been in business 5 years or more. We were swapping war stories about how naive we were about the motives and intentions of others when we first started our businesses And out of that conversation came this blog post. If we…
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May
10

Is being self-employed all it’s cracked up to be?

Is Being Self-Employed All It's Cracked Up to Be? | SaneraCamp.com

The Truth About Entrepreneurship It’s a tough question small business owners need to ask themselves. But it must be asked. A large portion of my productivity coaching client base is entrepreneurs. For the most part, the top three reasons they started their own businesses are: They had a passion for something that could earn them…
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Apr
16

#MarketingFail – Why Your Products Don’t Speak For Themselves

#MarketingFail - Why Your Products Don't Speak For Themselves

I was looking for creative client gifts and I saw a company online that sold beautifully decorated, whimsical cookies. Always wanting to support the small business owner, I decided to get samples. We set a time to meet at Starbucks. I got there on the dot. He got there 20 minutes late. I was expecting the…
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Mar
21

Develop Your Brand Through Stories The Oreo Way – Part 2

Oreo - 10

4 Steps To Create Your Brand Story Oreo celebrated it’s 100th birthday. Would you like to know what made the Canadian campaign so successful? Meet one of the brains behind it all – Deborah Weinstein as she shares 4 steps to master the art of business storytelling. (Find Part 1 here.) This storytelling approach we…
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Mar
20

Develop Your Brand Through Stories The Oreo Way – Part 1

Oreo - 9

Deborah Weinstein is President of Toronto PR Firm Strategic Objectives, her team led PR in Canada for Oreo’s news making, 100th Birthday Celebration in partnership with the Canadian Oreo’s brand team. We are thrilled that Deborah will share how to market with storytelling for March Marketing Madness. Creating a meaningful business narrative can strengthen the relationship…
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Mar
18

What 64% of Consumers Want You to Know

Infographic - Relationship Marketing

How to Make Relationship Marketing Work Why do consumers do business with you? How can you build relationships with your community? This infographic via DemandForce illustrates the importance of relationship marketing.

Mar
13

The 5 Most Important Strategies to Effectively Market to Latinos

group of friends at home

What You Need to Know About the Latino Market Jennifer Stagner manages a multi-million dollar export sales business with clients in Central and South America  She knows her stuff and she is ready to give you her tried and true Latino marketing advice for March Marketing Madness.  It is absolutely possible for non-Spanish speaking businesses to…
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