It’s a tough question small business owners need to ask themselves. But it must be asked. A large portion of my productivity coaching client base is entrepreneurs. For the most part, the top three reasons they started their own businesses are: They had a passion for something that could earn them income. They wanted…
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May
10
Is being self-employed all it’s cracked up to be?
Mar
21
Develop Your Brand Through Stories The Oreo Way – Part 2
4 Steps To Create Your Brand Story Oreo celebrated it’s 100th birthday. Would you like to know what made the Canadian campaign so successful? Meet one of the brains behind it all – Deborah Weinstein as she shares 4 steps to master the art of business storytelling. (Find Part 1 here.) This storytelling approach we…
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Mar
20
Develop Your Brand Through Stories The Oreo Way – Part 1
Deborah Weinstein is President of Toronto PR Firm Strategic Objectives, her team led PR in Canada for Oreo’s news making, 100th Birthday Celebration in partnership with the Canadian Oreo’s brand team. We are thrilled that Deborah will share how to market with storytelling for March Marketing Madness. Creating a meaningful business narrative can strengthen the relationship…
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Mar
18
What 64% of Consumers Want You to Know
How to Make Relationship Marketing Work Why do consumers do business with you? How can you build relationships with your community? This infographic via DemandForce illustrates the importance of relationship marketing.
Mar
13
The 5 Most Important Strategies to Effectively Market to Latinos
What You Need to Know About the Latino Market Jennifer Stagner manages a multi-million dollar export sales business with clients in Central and South America She knows her stuff and she is ready to give you her tried and true Latino marketing advice for March Marketing Madness. It is absolutely possible for non-Spanish speaking businesses to…
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Mar
11
Are Press Releases Still Relevant?
4 Steps to Getting Media Attention via Press Releases Susan Young, award winning news director, author, PR and social media pro joins us for March Marketing Madness to give us her “scoop” about press releases. In the social media landscape, many wonder if press releases are still relevant. As a former radio news reporter and…
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Mar
06
What Are Your Top Picks For Small Business Blogs?
Must Read Business Blogs With so many blog posts and so little time, we wanted to curate a list of the best, most insightful, most beneficial blog posts for entrepreneurs. Vote for your favorites and add your go-to blogs for small business.
Mar
04
Do You Have What it Takes to Fail?
Why You Should Know Jia Jiang The issue that comes up over and over again with entrepreneurs is that they are afraid to fail and afraid to take risks. This fear limits their ability to take action and to succeed. That is why I write so many posts (4 Step to Fail Productively) about overcoming perfectionism…
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Feb
26
How to Market Your Business with Stories
Do You Have a Marketable Story? When I first read this quote from Meatball Sundae, I thought Seth Godin made a lot of sense. After all, until a few years ago, traditional marketing was all about facts, statistics, ROI and case studies. Brand differentiation came from the concrete, measurable results our clients experienced. It was…
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Feb
22
5 Easy Blog Posts
How to Always Have Fresh Content on Your Blog The key to increasing and maintaining blog traffic is publishing relevant content consistently. And consistency is where many small business owners struggle. To help you, I have a list of 5 super easy blog posts you can write quickly: 1 – Infographics Infographics exist all over…
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Feb
20
The Bizarre and Twisted
I don’t have a personal blog so when something out of the ordinary happens to me, I don’t have a good place to post it. But I want to write about it. So my dear reader, you are my victim. This is a true story that really has no business lesson, so feel free to…
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Feb
18
The Fastest Way to Lose Customers
Do you want your customers to keep coming back to you? This fabulous infographic via ColumnFiveMedia.com shows you exactly where you and your employees should spend your time.
Feb
15
3 Easy Ways to Make Money from Your Blog Posts
How to Make Money Blogging Now You’ve taken the time to write your posts. You’re driving traffic to your site. And now you want to make money from your efforts. These are three, very simple and effective ways to start making money now. 1 – Teleseminars Look at your most popular blog topics. Turn one…
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Feb
13
Once Fired – Never Hired
There are those in business who subscribe to this theory that once you are fired you are poison. You should be cast off with the lepers, never to be employed again. While this may give a hiring manager a gruff-tough guy appearance, it is going to cause them to miss some good folks. So when looking at and…
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Feb
11
5 Ways To Win Your Prospect’s Favor
Stand Out Above Your Competition Imagine, you finally get an appointment with a prospect. You take a seat and see 5 business cards from your competitors on the desk. That feeling of joyous anticipation deflates faster than a popped balloon. What do you do? Offer to take them to a fancy restaurant for lunch? Give…
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