Are the leaders at your company resistant to using social media? You’re not alone. In fact, it is a trend.
Business leaders should be asking legitimate questions about cost of implementation, how to handle the time commitment, what to do if they are in a heavily regulated industry and who should represent them online. Let’s face it, social media mistakes can have massive negative consequences as we saw in the news; this is definitely a case of what not to do if your husband is the head of British Intelligence.
But what I’m observing goes beyond natural resistance to something new. It is an illogical defiance; a refusal to accept that social media is here to stay and that it must be dealt with. What is even more mystifying is that the people with this defiant attitude are highly intelligent and successful people.
But instead of making a case for using social media (you can find posts like that everywhere), I’m going to share why you should avoid SM like the plague.
Why You Should NOT Use Social Media (drum roll…)
1 – Because doing things the way you have always done them is an effective strategy for staying competitive over the next 5-10 years.
2 – Because you are comfortable spending thousands of dollars for traditional marketing methods.
3 – Because technology innovations have hit an all-time low. (For proof, check this video.)
4 – Because you are a kind and generous soul and giving part of your market share to your competition resonates with your sense of philanthropy.
5 – Because what your customers say about you and your company is irrelevant.
6 – Because participating in the world’s fastest growing communication tool is not a good use of your time.
7 – Because the world-wide-web and dot-com thing never really took off; therefore, social media won’t last either.
8 – Because you’ve pretty much reached your customer capacity. New customers would throw a monkey wrench into your strategic plan.
9 – Because Gen Y, second in size only to the Baby Boomers, will not have much buying power over the next ten years. And even if they did, Gen Y enjoys communicating most via traditional methods like the U.S. Postal Service (i.e. snail mail).
10 – Most importantly, because figuring out what to do with additional income is such a pain – waaay too much stress!
So tell me again, why haven’t you incorporated social media into your marketing strategy?
Photo courtesy of brew ha ha
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