Jul
07

Ten Reasons NOT to Use Social Media

Stop - brew ha ha

Are the leaders at your company resistant to using social media? You’re not alone. In fact, it is a trend.

Business leaders should be asking legitimate questions about cost of implementation, how to handle the time commitment, what to do if they are in a heavily regulated industry and who should represent them online. Let’s face it, social media mistakes can have massive negative consequences as we saw in the news; this is definitely a case of what not to do if your husband is the head of British Intelligence.

But what I’m observing goes beyond natural resistance to something new. It is an illogical defiance; a refusal to accept that social media is here to stay and that it must be dealt with. What is even more mystifying is that the people with this defiant attitude are highly intelligent and successful people.

But instead of making a case for using social media (you can find posts like that everywhere), I’m going to share why you should avoid SM like the plague.

Why You Should NOT Use Social Media (drum roll…)

1 – Because doing things the way you have always done them is an effective strategy for staying competitive over the next 5-10 years.

2 – Because you are comfortable spending thousands of dollars for traditional marketing methods.

3 – Because technology innovations have hit an all-time low. (For proof, check this video.)

4 – Because you are a kind and generous soul and giving part of your market share to your competition resonates with your sense of philanthropy.

5 – Because what your customers say about you and your company is irrelevant.

6 – Because participating in the world’s fastest growing communication tool is not a good use of your time.

7 – Because the world-wide-web and dot-com thing never really took off; therefore, social media won’t last either.

8 – Because you’ve pretty much reached your customer capacity. New customers would throw a monkey wrench into your strategic plan.

9 – Because Gen Y, second in size only to the Baby Boomers, will not have much buying power over the next ten years. And even if they did, Gen Y enjoys communicating most via traditional methods like the U.S. Postal Service (i.e. snail mail).

10 – Most importantly, because figuring out what to do with additional income is such a pain – waaay too much stress!

So tell me again, why haven’t you incorporated social media into your marketing strategy?

Photo courtesy of brew ha ha

 


Shut the front door! There are more posts like this? Yes!

 


About Alicia Arenas

If you want a"No BS," overcome your fears, eliminate excuses and get radical results, business coach, Alicia is who you should work with. Not only has she helped her clients make $1mm+ but she is grounded in helping her clients have a life. Call her only if you're ready at 888-954-4999. If you'd like to do some things on your own first, check out her free eBook - 5 Steps to No-Fail Sales.

Comments

  1. Jeff Nolan says:

    Alicia,

    This is a great post and very clever reverse psychology! I work in a very traditional industry and I have been battling this since I started. I am trying to show management the importance of something as simple as a website re-design and content update, yet it remains a moot point. In today’s market and way of doing business, this should absolutely be one of the most important tools a company can use to grow, yet smart leaders have failed to make or adapt to the change. It can be very frustrating.

    • aliciasanera says:

      Hi Jeff,

      Sorry to hear about your frustrations. It’s tough when you can see the vision and others can’t. Maybe this list will give them something to think about. I don’t know if you’re a consultant or working within a company as an employee. But do your best to educate, present information about how their competition is utilizing the tools and provide some stats. But also know when to move onto a different cause; there’s nothing worse than banging your head against a brick wall. I wish you the best man!http://www.sanerapdc.com/wp-admin/edit-comments.php?p=470#comments-form

  2. Traci says:

    Great post…the tongue in cheek approach MAY actually resonate with those business leaders who “just don’t get it”. Kudos to you!

    • aliciasanera says:

      Thanks Traci! ;-) People need to get over their fear and their natural resistance to change and educate themselves about the tools. Once they’ve learned about them, then they can make an educated decision about when and how to incorporate social media into their marketing strategy. Kudos right back to you!

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