The Value of a New Voice
Check the seminars or webinars you’ve targeted for participation. You’ll likely see the same handful of “experts” on program after program. (Organizers demonstrate remarkable resistant to a new voice.)
There are, of course, a number of solid reasons for a conservative approach. When it comes to a discussion of marketing and business development, the best reason is because what you’ve been doing is generating the kind of results and growth you’re happy with.
However, if you expect more (or something different) it is worth noting that the same ideas and strategies can be expected, in most cases, to deliver the same results.
For everyone wishing to hear a different tune, it may be helpful to venture into new territory.
How to Find New Business Perspectives
1. Controversial People
In the 5th Century BC, Plato was considered controversial for stating that the Earth is spherical. Often, the voices that cause the most dissension contain elements of truth. Consider searching for the most contentious voices in your industry and read their content.
2. Look to Other Industries
Reading about trends in the tech, science or educational arenas may give you some interesting ideas for your business endeavors.
3. Read the Unread
When searching for an expert online, go to page 15 or 20 of the search results. Intelligence is not reserved for those with good SEO.
There are no guarantees for what a new voice will do. But (at the risk of mixing metaphors) even old-school NBA coaches know that every so often it is smart to change the game.
To whom do you turn for fresh perspectives on business development? We could use the fodder.