Small Business Coaching & Training
4 Steps To Create Your Brand Story Oreo celebrated it’s 100th birthday. Would you like to know what made the Canadian campaign so successful? Meet one of the brains behind it all – Deborah Weinstein as she shares 4 steps to master the art of business storytelling. (Find Part 1 here.) This storytelling approach we…
Read More
Deborah Weinstein is President of Toronto PR Firm Strategic Objectives, her team led PR in Canada for Oreo’s news making, 100th Birthday Celebration in partnership with the Canadian Oreo’s brand team. We are thrilled that Deborah will share how to market with storytelling for March Marketing Madness. Creating a meaningful business narrative can strengthen the relationship…
Read More
How to Make Relationship Marketing Work Why do consumers do business with you? How can you build relationships with your community? This infographic via DemandForce illustrates the importance of relationship marketing.
What You Need to Know About the Latino Market Jennifer Stagner manages a multi-million dollar export sales business with clients in Central and South America She knows her stuff and she is ready to give you her tried and true Latino marketing advice for March Marketing Madness. It is absolutely possible for non-Spanish speaking businesses to…
Read More
4 Steps to Getting Media Attention via Press Releases Susan Young, award winning news director, author, PR and social media pro joins us for March Marketing Madness to give us her “scoop” about press releases. In the social media landscape, many wonder if press releases are still relevant. As a former radio news reporter and…
Read More
Do You Have a Marketable Story? When I first read this quote from Meatball Sundae, I thought Seth Godin made a lot of sense. After all, until a few years ago, traditional marketing was all about facts, statistics, ROI and case studies. Brand differentiation came from the concrete, measurable results our clients experienced. It was…
Read More
Presentation Information Overload? Janice is an expert on Fitness after 40. She has been in the fitness industry for the past15 years, has a degree in exercise physiology, and has a passion for helping women stay fit and healthy. She came to me because she wants to begin speaking so that she can attract more…
Read More
A university grad student challenged me to come up with a practical approach to marketing — one not dependent on mega-budgets, Big Data, or unlimited human resources. One the garage entrepreneur or corner donut shop can execute. One his sister could use to market her lemonade stand. I like the question. This is the challenge we all…
Read More
How to Create a Simple Speech For Your Next Presentation When I provide training to corporate clients on this topic, the most common question I receive is, “How do I know what to say?” They usually have a topic that’s been assigned to them, but they struggle with how to take that topic and turn…
Read More
Digital Watermarks are Making a Big Splash No More Ugly Squares? Yes! Just as marketers are getting used to QR codes (those black and white squares you can pull up a website with on a smart phone) out comes a new and sexier invention, digital watermarks. I am very excited about digital watermarks since I…
Read More
Never Underestimate The Power of a Picture Every so often I see marketing that “wows” me. And much to my surprise, the wow came from an airport restaurant. There was a 5-hour delay in my flight which meant I had plenty of time to roam with my camera in hand. Lo and behold, directly across…
Read More
Marketing communication and public relations efforts may be the best ever, consistently connecting, even resonating with a target market. But every dime invested in strategy, creative and message dissemination can be completely undermined by one experience. On the other hand, the experience you deliver may be the best marketing you can do. Consider the message…
Read More
Listening doesn’t come easy. For anyone (or any business) with a point of view, an opinion, a measure of conviction, and the means to disseminate a message, listening is rarely what first comes to mind when addressing the communication process. Customer feedback initiatives and market research notwithstanding, from the instant an infant realizes what it…
Read More
You asked for it and here it is! A recap of the March Marketing Madness posts all in one place. In alpha order by author, here are all the posts that brought you (the small business owner) marketing advice on a budget: Why Dr. Seuss Was a Brilliant Marketer – Alicia Arenas Would you like…
Read More
I can’t think of a better person to wrap up March Marketing Madness than Kevin W. Grossman. Kevin’s 22 years of marketing communications experience has been primarily in the human resources (HR) and recruiting industries. Hundreds of HR suppliers around the country have tapped into Kevin’s marketing and social media expertise. Kevin is an HR…
Read More
