Small Business Coaching & Training
How to Make Money Blogging Now You’ve taken the time to write your posts. You’re driving traffic to your site. And now you want to make money from your efforts. These are three, very simple and effective ways to start making money now. 1 – Teleseminars Look at your most popular blog topics. Turn one…
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Stand Out Above Your Competition Imagine, you finally get an appointment with a prospect. You take a seat and see 5 business cards from your competitors on the desk. That feeling of joyous anticipation deflates faster than a popped balloon. What do you do? Offer to take them to a fancy restaurant for lunch? Give…
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This is how NOT to sell. And these stories are true. True Story #1 – The Guy Who Played The Race Card A couple of months ago, I got a phone call from someone I connected w on LinkedIn. His exact words to me were: “It’s so refreshing to find a Latina business coach. I’m…
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The More I Have To Sell, The More People Will Buy, Right? Um… no. I’ll show you why. And ff you have kids, you will totally get this. At places like Chuck E Cheese’s or kid’s arcades, they have games where they win tickets which are redeemable for prizes. Lots of prizes. Like 16 feet…
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Testimonials That Sell Client testimonials are the social proof that you can be trusted. Every small business needs them. But – are your testimonials effectively generating new business for you? Ineffective Testimonials Ineffective testimonials usually say things like, – “Bruce was a pleasure to work with.” – “Shannon is an excellent trainer.” – “Chad…
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Your Passion And Confidence Make the Difference I’m not much of a TV person. I’m so busy and have so many interests, I just have a hard time fitting it into my life. But my friend Nettie is so passionate about “The Voice,” that I decided to check it out last season. And I got hooked.…
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How To Manage Your Sales Prospects. Lots of small to medium sized business struggle with how best to organize, classify, and propose services to their prospects. Well, to be honest, too many have NO process to deal with them, so they flail about aimlessly and unorganized, and as a result, too many business opportunities are…
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Speak Your Prospect’s Language I am working with a client (a corporate trainer) who has plateaued. He has a pipeline full of prospects but is struggling to get people moving off center. Here is a conversation we had about it. Me: Why should a company hire you? Him: Because I’m teaching things no one else…
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Go For Second Place in Sales We spend so much time focused on being #1 that we forget the merits of being #2. And in sales, being #2 pays off. What do I mean? I’d like to tell you about my friend Taio Book. She is a senior sales rep with Paychex, a company that…
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I have a question for you. What are you selling? Slow down. Think about this. The answer is not as obvious as it appears to be. Why? Here is a case study: I was recently working with a client who is a psychologist. He told me he was having a hard time building his practice.…
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Is it Possible to Stop Cold Calling? Too many people in sales still do cold calling, which is the process of contacting a sales prospect who is NOT expecting your call, and has little knowledge (if any) of who you are. Cold calling works, I suppose. If you call enough people. But you have to…
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A few weeks ago I called HP because I needed a new printer. A girl, a very cutesy, uber friendly, saccharine sweet sounding girl answered the phone. I was immediately concerned. I told her I wanted a Laser Jet. She told me I should have an Ink Jet. I told her I wanted a Laser…
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Business networking remains a critically important marketing tactic for the small businessperson. Particularly for those with limited budgets. You attend all kinds of events: Chamber mixers, trade association gigs, and countless other events full of thirty-second elevator pitches, bad coffee, and a stack of mostly meaningless business cards. But if you are like me, when…
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If your sales need a boost, use these 3 quick tips to increase your revenue. 1 – Concentrate on selling products/services that have the largest profit margins. I worked with a couple who literally had over 8,000 products to sell, but they were broke. Why? 70% of their marketing efforts (email, tweets, newsletters, brochures) promoted…
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Do you ever wonder how to price your services? When I first started my business, this was one of my biggest struggles. When I talked with colleagues, I found their rates were as low as $75/hour all the way up to $500/hour; that’s a pretty wide range. So I set a price, one that I…
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