Small Business Coaching & Training
A Fresh Take On Blogging From University Communication Students I am reluctant to presume that I have much to add to the numerous authorities on what constitutes successful blogging. But I’ll rarely pass up the opportunity to engage in a conversation on the subject. And so it was that I came to be sharing ideas…
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A university grad student challenged me to come up with a practical approach to marketing — one not dependent on mega-budgets, Big Data, or unlimited human resources. One the garage entrepreneur or corner donut shop can execute. One his sister could use to market her lemonade stand. I like the question. This is the challenge we all…
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4 Keys for Maximizing Business Networking Some people seem completely comfortable in their skin. When it comes to making the most of networking opportunities, this translates to being at ease in any room, able to make important connections and initiate interesting conversations. A few weeks ago, in the bustle of Little Italy in New York…
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The Value of a New Voice One of the interesting hooks of the reality talent-themed television series The Voice is that initial decisions shaping the vocal competition are based on judges only hearing contestants. Appearance, body language, everything visual is removed from the equation. The popularity of this show confirms an unspoken truth: The expectation…
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Marketing communication and public relations efforts may be the best ever, consistently connecting, even resonating with a target market. But every dime invested in strategy, creative and message dissemination can be completely undermined by one experience. On the other hand, the experience you deliver may be the best marketing you can do. Consider the message…
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Listening doesn’t come easy. For anyone (or any business) with a point of view, an opinion, a measure of conviction, and the means to disseminate a message, listening is rarely what first comes to mind when addressing the communication process. Customer feedback initiatives and market research notwithstanding, from the instant an infant realizes what it…
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