Small Business Coaching & Training
How To Manage Your Sales Prospects. Lots of small to medium sized business struggle with how best to organize, classify, and propose services to their prospects. Well, to be honest, too many have NO process to deal with them, so they flail about aimlessly and unorganized, and as a result, too many business opportunities are…
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Using Google Plus For Business Google Plus is the best social network out there. And as many have described it, it is currently a ghost town. Like many of you, I spend time on the social web, interacting with my network, sharing knowledge that I find interesting, and of course, networking. [Yes. Networking. That’s really…
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The Source of Business Credibility I am often asked how to sound credible to your market. Credible, to repeat, and to not sound like some car salesman, politician, or some blowhard academic spouting his (self-proclaimed) brilliance… I will let you in on a little secret: it is one thing. Well, two things. One, if you…
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Is it Possible to Stop Cold Calling? Too many people in sales still do cold calling, which is the process of contacting a sales prospect who is NOT expecting your call, and has little knowledge (if any) of who you are. Cold calling works, I suppose. If you call enough people. But you have to…
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Hey you! Yeah, you, the entrepreneur. Stop looking for business shortcuts! There aren’t any. A good CRM system isn’t going to close the deal. Fancy software isn’t going to more actively promote your brand. New print collateral may answer a question, but it isn’t going to move people to quick, dramatic action. Automating social media…
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Business networking remains a critically important marketing tactic for the small businessperson. Particularly for those with limited budgets. You attend all kinds of events: Chamber mixers, trade association gigs, and countless other events full of thirty-second elevator pitches, bad coffee, and a stack of mostly meaningless business cards. But if you are like me, when…
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